Remarketing: How to Re-Capture Your Lost Leads
Remarketing is, simply put, the best return on investment that we see for our clients because it's hyper-targeted advertising that focuses directly on people who already know who you are.
What is Remarketing:
Remarketing are ads that we set up through either the Google Display Network or Social Media Platforms to re-engage website visitors who don't make a purchase.
Imagine this: your business spends time and effort to drive traffic to your website. Maybe you're paying for online advertising, local ads, you have a blog or are active on social media. All of these things just to break through the clutter and get noticed.
However, for every 100 people you drive to your website, approximately 97% of them leave and never come back. Maybe they're distracted, maybe they're not ready to buy, or maybe they just need a few more 'reminders' to convince them and push them over the edge.
Without remarketing, you lose these visitors and never hear from them again.
Example of a Remarketing Ad we designed for a client.
For remarketing to work, we do 3 simple things:
1. Install a special piece of code on your website to track your visitors. (Conventionally known as a "Cookie").
2. Design beautiful, custom ads for your business.
3. Your ads show on up to 2 million websites, specifically to people who have visited your site before.
That's it! It works on mobile or desktops, even showing in select smartphone games and applications. And the total daily ad budget can be as low as $1 or $2 per day because the ads are so tightly focused.